Vision

In 2024, our Marketing Department aspires to achieve excellence by fostering collaborative synergy among our copy, graphic design, and web development teams. Our primary objective is to elevate our websites, surpassing industry standards and strongly emphasising compelling storytelling to establish a distinctive brand identity.

Committed to continuous learning, we pledge to stay at the forefront of industry trends, refine our skills, and explore creative avenues. This commitment ensures that we not only meet but exceed evolving expectations.

We are devoted to cultivating strategic alliances with various departments within the organisation. For example, we aim to collaborate closely with the Compliance Department and the CEX team to develop robust business plans highlighting innovation and customer satisfaction. Additionally, our partnership with the Legal department will focus on implementing an automated signing system for terms and conditions, while engagement with the Statutory Compliance Department will aim at fortifying the credibility of our companies. We will also work closely with the Onboarding Department to tailor marketing materials to the specific needs of the UK Sales Team.

To strengthen our creative workforce, we propose the addition of a junior copywriter in 2024. This investment balances workloads and provides a visionary perspective for our department’s future.

Our vision is a Marketing Department that stands as a beacon of creativity, collaboration, and growth—actively shaping the future of PSS through strategic vision and relentless innovation.

Mission

We aim to craft compelling marketing campaigns that transcend diverse media and formats. We align with the latest industry trends and technological advancements, positioning our organisation as a leading force in the UK and EU markets. Effectively emphasising the unique value of our services, we strive for unparalleled success, driven by innovation, creativity, and cohesive teamwork.

Values

TEAM WORK

CREATIVITY

ADAPTABILITY

CUSTOMER-CENTRICITY

INNOVATION

Goals
Following - AIDA Principle

Attention

• Propel brand visibility to new heights by implementing cutting-edge marketing strategies, resulting in an increase in audience recognition within the next quarter.

• Achieve a substantial surge in website traffic and social media engagement, aiming for growth and reinforcing our digital footprint as an industry leader. 

Desire

• Elevate the brand’s allure by showcasing a compelling value proposition and benefits, increasing customer desire for our services.

• Innovate and present captivating marketing materials, including case studies and product demonstrations, contributing to a rise in perceived brand value. 

Goals
Following - AIDA Principle

Interest

• Generate widespread interest and curiosity about our services through creative campaigns, boosting overall brand interest.

• Implement augmented reality (AR) in marketing collateral, providing alternative representations and increasing engagement. 

Action

• Drive tangible actions from our audience, encouraging them to visit our websites and log in to the website (where applicable), increasing conversion rates.

• Optimise call-to-action strategies across multiple channels, increasing the effectiveness of conversion points.

The Marketing
Creative Team

6 Elements

Marketing Creative
Future Structure

“ Business has only two functions;
Marketing & Innovation. ”

Veroniky

Marketing co-leader handles requests coming from the UK, provides the appropriate directions, oversees the projects, and leads the marketing team to achieve organisational marketing goals while adapting to specific project requirements. Will also shape the brand’s image through innovative marketing strategies and will be in charge of the external communication overall.

Dimitra

The marketing co-leader handles requests from inside the organisation, provides the appropriate directions, supervises the projects, and guides the marketing team to reach organisational marketing goals while ensuring excellent communication between the marketing team and the rest of the organisation’s departments.

Project - Incident Manager

The Project – Incident Manager will be responsible for providing regular updates on the marketing team’s ongoing tasks and monitoring each team member’s weekly assignments, through a marketing tool (e.g. Asana). In addition, they will take charge of addressing and managing incidents as they arise within the team.

Marketing Compliance Officer

The Marketing Compliance Officer will be responsible for meticulously reviewing all marketing materials to ensure they meet compliance standards and align with the organisation’s guidelines, ensuring ethical and regulatory adherence in every marketing content.

Stefania

Art Director will be in charge of innovative design teams within the dynamic realm of visual communication. The Art Director’s commitment to promoting creative excellence, and driving transformative projects across various industries.

Tatiana

The objective of the Mentor is to guide the team, share expertise, and cultivate a more organised and streamlined workflow, aligning with a commitment to ongoing improvement and the enhancement of creative processes.

Vasilis

Full Stack web developer position will deal with state-of-the-art technologies and manage a diverse array of projects and services. Furthermore, it will make part of the active participation in the growth and prosperity of the marketing team.

Panagiotis

New Technologies Officer role involves pioneering innovative digital marketing by utilizing emerging technologies to create personalised, engaging, and immersive customer experiences. This landscape relies on AI and machine learning, enabling more personalised marketing messages. Additionally, there’s a notable surge in AR and VR adoption, facilitating interactive brand experiences.

Aphroditi

The primary responsibility of the Head of Copy within an expanded Marketing Department is to lead and manage all facets of the copywriting activities. This includes the formation, leadership, and supervision of a copywriting team. The role is instrumental in shaping the brand’s voice, steering content strategies, and maintaining uniform messaging across diverse channels.

Elisavet

Senior Graphic Designer will be responsible for supervising design tasks, creating innovative concepts to enhance clients’ business promotion, and providing guidance to new team members in the creative field. There is also an openness to exploring the path of Brand Management, potentially involving the oversight of campaigns and brand engagement for multiple companies when opportunities arise.